Artist Max Seidentopf Styles and Photographs Gucci Pets

When living the designer life it is important that all aspects of said life be in keeping with the desired display of luxury, which naturally means pets must enter the equation. When an elegant dog coat simply isn’t enough, the world of pet couture is the only way to ensure a harmonious degree of luxury between owner and animal. Unleashing (pun intended) its first pet collection, Gucci becomes the high water mark in animal-inspired fashions, providing owners the chance to coordinate with their best friends. From dog jackets and carriers to cardigans, couches, and collars, the monogrammed goods from Gucci are a fine example of more is more.

While the collection is undoubtedly divine, the stars of the campaign are the pets themselves. Shot and styled by artist and photographer Max Seidentopf against bold colored backgrounds, the personality of the pets shines bright, ensuring that the Gucci isn’t wearing them; they’re wearing Gucci. From smiling corgis to docile dachshunds, Gucci Pets is surely the sweetest release of the year. More from Siedentopf on Instagram.