Alexander McQueen launches a new film directed by award winning director and visual artist Sophie Muller (PRETTYBIRD), featuring the Sprint Runner sneaker worn by singer, Songwriter and renowned dancer, Mettenarrative.
Inspired by Mette’s fiercely beautiful physicality, the film is the ultimate expresion of empowerment through clothing. Mette wears a corset dress with oversized silver metal hook-and-eye detailing and an asymmetric drape skirt in both black and tea rose satin. The dresses are teamed with the McQueen Sprint Runner in classic white.
A modern and streamlined variation of a classic running sneaker, the Alexander McQueen Sprint Runner was first seen on the women’s Spring/ Summer 2022 runway. It has a laced, metal free white leather upper and an exaggerated rubber sole. Available in all white with a white counter heel or in white with a contrast black leather counter heel and in seasonal colours reflecting the palette of both men’s and women’s ready-to-wear, all are finished with an Alexander McQueen signature and three-dimensional McQueen seal.
This professional campaign titled ‘Sprint Runner’ was published in United Kingdom in July, 2022. It was created for the brand: Alexander McQueen, by ad agency: PRETTYBIRD. This Film and Integrated media campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
Alexander McQueen – Sprint Trainer
A film by Sophie Muller Featuring Mettenarrative
Commissioned by Sarah Burton Creative Director at Alexander McQueen
Alexander McQueen I Via : adsoftheworld.com
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